Profile of Ye Qiao Enterprise Group
Ye Qiao Investment (Group) Co., Ltd as a large private enterprise group in the Northeast China, has developed into a large-scale diversified and comprehensive group covering multiple areas of automotive sales, finance, insurance, energy, real estate, catering, entertainment, etc after nearly twenty years of development and accumulation. The group boasts a total of more than RMB3 billion assets, more than 2000 service employees, nearly RMB7 billion annual operating income (the same below) and 23 wholly-owned subsidiaries.
Ye Qiao Automobile (Group) Co., Ltd is affiliated to Ye Qiao Investment (Group) Co., Ltd, with annual turnover of RMB5 billion, operating such well-known auto brands as Mercedes-Maybach S, Mercedes-Benz, AMG, smart, BMW, Audi, Infiniti, Cadillac, Buick, Chevrolet, etc, to satisfy the demands of diversified social groups.
In terms of business development and growth, it provides one-stop integrated service for over one million users. Since involvement in the automotive industry, new vehicle sales has maintained an annual average growth rate of 15%, of which the Benz brand further accounts for over 65% market share in the region for 3 consecutive years; the annual output value of automobile (group) after-sales business exceeds RMB600 million, to receive more than 150,000 customers per year, with the capability of offering round-the-clock integrated service.
In terms of resource input and output, based on perfect business service philosophy, the automobile (group) has maintained an excellent input-output rate of return, and under the market pattern of increasingly fierce competition, the net profit margin on sales has remained above 3%; the positive profit level brings adequate cash flow to the group, and lays a solid foundation for greater and better development of the group.
In terms of automobile value chain management, in the long run, the automobile (group) has relied on the advantage of brand, firmly established the business service philosophy of “buying vehicle in Ye Qiao enjoying service in Ye Qiao”, actively expanded the whole automobile value chain business, and created high-quality auto life for every auto owner. With establishment of new vehicle sales, after-sales service, selective second-hand vehicle, auto finance and insurance, auto rental, and auto supplies business chain, a diversified, one-stop and comprehensive service system of auto life is achieved.
In terms of network construction and development, the automobile (group) based in Shenyang as the center, actively expands service network. At present, the automobile (group) owns 20 4S stores and city showrooms; in the next three years, a network layout covering 14 cities of the province will be constructed.
The automobile (group) will further expand service network, deploy auto service center in a number of cities of the province, and showcase the service philosophy of “Ye Qiao Automotive around you” with practical actions.
In terms of management enhancement and innovation, the automobile(group) keeps abreast with the era of transformation, and builds up an official website of the group (www.yqjt.cn), as well as Ye Qiao Hui official wechat platform, to achieve seamless connection and information exchange of online and offline sales and service, successfully realize transformation from traditional business mode to whole channel business mode, meet individualized demands of auto owners in the era of Internet, and enhance service experience and satisfaction of auto owners.
For the purpose of implementing customer demand service in an all-round way, practically focusing on customers, the automobile (group) has strived to build Liaoning’s first automobile customer service center which boasts self-service voice service and 24-hour online human customer service platform, to provide customers with all-round auto services of auto sales, repair, insurance, second-hand vehicle, membership service, etc.
In the future, Ye Qiao Automobile (Group) will accelerate leapfrog development as an outstanding modern enterprise, aim at becoming a leading auto dealer group in China, and create a centenary brand of Ye Qiao Automobile (Group), by virtue of its sustainably effective operation and trend of rapid growth.